Havells India Limited, a leading Fast-Moving Electrical Goods (FMEG) company, has launched a new campaign to showcase the company’s commitment to cater to dynamic consumer demands with an assortment of technologically advanced, energy efficient and designer fans.
Havells has launched its latest BLDC+ fan series with innovative features targeting the aspirations of tech-savvy consumers. Elegantly crafted MDF wooden blades with a reversible design, Albus features mood-setting underlighting and dimming capabilities to enhance the ambience of any room.
Seamless control with a comprehensive RF remote control also features gentle breeze and sleep modes and a timer for ultimate convenience. India’s first voice controlled fan, Stealth Voice revolutionizes your space with no WiFi, internet or smartphone connectivity required. Experience unmatched quietness and efficiency with 245 cmmm airflow at just 40W power consumption.
Crista enhances smart home living with IoT integration, allowing seamless control via the Havells Sync app, Amazon Alexa or Google Assistant, and features a retractable canopy and dust protection blades that automatically adjust to suit your ceiling height.
Florette features adaptive comfort with Smartsense mode, automatically adjusting fan speed according to indoor humidity and temperature for effortless environment optimization. The Elio UL BLDC+ is a sleek fan that embodies minimalist elegance while consuming only 28 watts of power. Available in a variety of colors including mist pearl white, matte black, and pinewood finish.
The brand resonates with the idea that whenever consumers wanted to experience something new from their fans, they have always looked up to Havells, a brand that has always delivered the best experience in the industry. The brand celebrates the philosophy, “We look up to our customers as much as they look up to us (for inspiration).” These fans represent more than just technical excellence; they represent inspiration born out of the very needs and desires of the consumer.
Conceptualized by Mullen Lowe Lintas, the Havells BLDC+ campaign is a montage of daily moments that beautifully sums up the journey and adds a unique touch to the product storytelling. The campaign brings to life a story of ‘Technology and Innovation’ and highlights the advanced features of Havells fans. The ad film aims to reinforce Havells’ commitment to excellence and leadership in the fan sector, showcasing how each innovation is a step forward to meet the evolving needs of customers.
Speaking of the campaign: Deepak Bansal, Executive Vice President, Havells India“Havells has maintained a strong presence in the fan segment and remains a trusted brand through its focus on driving constant progress and innovation. Our new BLDC+ fan series is a culmination of key consumer purchasing factors: aesthetics and technology. From introducing Smart Sense Technology to designing aesthetically pleasing fans, Havells is pioneering innovative fan solutions that enhance customer experience.”
Comment on this campaign: Rohit Kapoor, VP, Brand Marketing, Havells India “Innovation has been the cornerstone of Havells’ journey and is driven by a deep understanding and anticipation of consumer needs. Our relentless efforts have seen Havells emerge as the brand of choice for many. Our latest BLDC+ campaign is a testament to our enduring commitment to tell compelling stories that resonate with our audience, highlighting the vital role that Havells fans have played in meeting the evolving needs of our customers. We believe that with its compelling story, the campaign will not only celebrate the brand’s heritage but also further cement Havells’ position as a leader in the fan category.”
Speaking of the campaign: Ram Coburn and Maren Lintas, Chief Creative Officer“By their very nature, ceiling fans make us respectful. Our campaign shows that Havells has always respected its consumers and taken inspiration from their lives. Every fan is more than just a fan; they are empaths, supporters and friends. Ours is a campaign with warmth, instinct and a ‘heart’ – technology that goes beyond practical benefits and truly serves the ineffable desires of human beings,” said Havells.
The brand has partnered with leading digital influencers Vikrant Massey, Aditi Rao Hydari and Mamta Mohan Das to promote the product. The 360-degree campaign will be live and promoted across mediums including TV, digital, influencer marketing, outdoor, BTL and retail awareness. It will air across Star Sports, major GEC, movie, news and regional channels across the country during the IPL series.
