Former Freshworks executive leads Highperformr.AI as it raises new capital in a seed funding round led by Venture Highway with participation from Neon, DeVC and other angel investors
The startup’s first product, Highperformr for Teams, leverages generative AI and LLM to help B2B businesses maximize the return on investment (ROI) of their social media campaigns.
The new capital will be used to advance the startup’s research and development activities, build out the platform’s native AI capabilities, and expand its distribution network.
Highperformr.AI, a marketing SaaS startup founded by former Freshworks executives Ramesh Ravishankar and Srivatsan Venkatesan, has raised a seed funding round led by Venture Highway with participation from The Neon Fund and DeVC, part of Matrix Partners. Raised $3.5 million (INR 29.2Cr). and other angel investors.
Founded in July 2023, Highperformr.AI leverages generative AI and LLM in its social media management platform to help businesses maximize return on investment (ROI) from their social media campaigns.
“The 95% of users who are not actively searching for products online are often overlooked in demand generation strategies. , we’re flipping the script by building communities and audiences that can drive meaningful engagement and conversions,” said Ravishankar, co-founder and CMO of Highperformr.
The Chennai-based startup also announced the launch of its first product, Highperformr for Teams. The service helps B2B companies streamline social media workflows, manage social publishing at scale, enable team collaboration, build brand awareness through employee advocacy, drive social sales, and create social AI-driven We plan to enable you to monitor your performance using analytics and insights.
The new funding will go toward fueling the startup’s research and development activities, building its native AI capabilities, and expanding its sales network.
“With a seed round of funding and positive response to our first product, Highperformr is disrupting the social CRM market and expanding how B2B companies can engage with their audiences and drive growth by leveraging LLM and GenAI technology. We’re going to build a product that redefines it,” said Venkatesan, co-founder and CEO of Highperformr.
Meanwhile, Venture Highway is gradually expanding its portfolio of AI/ML startups. More recently, he has supported startups such as Vaultedge, Ripik, EZDubs, Applied Intuition, Unstudio, SigTuple, and Ema.
“Large TAM and pre-GenAI-era solutions from incumbents leave a significant opportunity for Hyperformr to innovate and disrupt the social CRM market,” said Priya Mohan, Partner at Venture Highway.
GenAI-backed Indian startups have been attracting a lot of attention from investors in the late stages. Although his GenAI startup in India raised just over $580 million between 2019 and 2023, it may not be very attractive, but opportunities are surging in this space. It should be noted that it is engraved. According to Inc42, his GenAI space in India will grow exponentially in the coming years. $1.1 billion in 2023 to $17 billion by 2030.
The influence of the Sunrise industry extends to various industries. A big trend in industries such as fintech, enterprise tech, and healthcare is for companies to implement his GenAI mechanism for facilitation and efficiency. Automate how you communicate Together with the end customer.
In addition to communicating with viewers, brands also Power marketing campaign personalization with GenAI.in Inc42’s “GenAI Summit”Ankit Prasad, founder of Bobble AI, highlighted that the technology has enabled businesses to generate real-time content and move away from repositories of marketing content.
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