Indian Retail News: Bonito Designs opens flagship store in Andheri, Mumbai with Gauri Khan and Manish Malhotra
Bonito Designs, an Indian luxury residential interior design firm, has opened India’s first immersive flagship experience centre in Andheri, Mumbai. Spanning 12,000 square feet, this innovative centre will offer cutting-edge, technology-driven, immersive design experiences, setting new benchmarks for the industry.
The opening weekend was a huge success, with over 200 bookings booked, reinforcing Bonito Design’s leadership in Mumbai. The centre was inaugurated by renowned designers Gauri Khan and Manish Malhotra. The partnership with Bonito Designs brings exclusive design themes to the public, making luxury designer homes more accessible.
Designed to be both immersive and intuitive, the experience center employs advanced technology to achieve exceptional design. This initiative is in line with Bonito Designs’ Vision 2025, which aims to establish the brand as the leading choice for branded interior design in India.
The centre is typically aimed at first-time homebuyers, where both partners in the couple have decision-making power, but also appeals to children, women, designers, investors and potential team members. It will showcase 12,000 products, providing a comprehensive and immersive customer experience, reinforcing Bonito Designs’ position as the top choice for branded interior design in India.
Innovation is key for Bonito Designs products. The company has launched an intuitive mobile app that increases customer satisfaction by digitally mapping customer journeys with complete transparency. The app also uses data science to provide personalized design suggestions aimed at increasing revenue per customer.
Amit Parshuramkar, CEO of Bonito Design, said:“The interior design industry in India is witnessing impressive growth at a CAGR of around 18%. Recognizing this trend, we believe that now is the perfect time to expand our offerings, introduce new products and also expand our presence to other cities across India. The rise in branded residential projects is significantly fuelling the growth of the interior design sector.
We are observing a significant change in consumer behavior, especially among the younger generation. They are moving away from the cookie-cutter builder finish approach and have a clear vision of what they want for their home. This shift has led to a greater emphasis on personalized services like ours, where customization is at the heart of it.
The variety of materials and advances in finishing techniques, both in bases and final soft finishes, have also increased, delivering stylish, long-lasting products.
Moreover, our innovation in offering celebrity-designed homes democratizes this process and makes it available to everyone in Bengaluru, Mumbai and soon many other cities across India. Our collaboration with Gauri Khan and Manish Malhotra makes celebrity-designed homes accessible to everyone, which is perfectly aligned with our mission of providing personalized and premium interior design solutions.”
Gauri Khan said:“Bonito Designs has always been at the forefront of design innovation by making smart, accessible and futuristic design accessible to everyone. The company’s new 12,000 square foot Flagship Experience Center is a testament to its commitment to excellence. This state-of-the-art facility seamlessly integrates the best of design and technology to deliver an unparalleled experience to its customers.
“Through our collaboration over the past two years, we have been able to create over 1,000 beautiful homes across Bangalore and Mumbai. It has been a rewarding journey and with this new centre, we look forward to further strengthening our capabilities to bring compelling and distinctive designs to even more homes.”
Manish Malhotra said“Interior design is a very personal endeavor. You want your home to be warm, inviting, and a true reflection of your personality. Bonito Designs excels in designing any space for you and your family. Their approach ensures that your home is not only beautiful, but uniquely yours.
Design must be intricate and detailed, yet functional and chic. With over 12 years of expertise, Bonito has consistently provided homes with a perfect blend of couture and intelligent design. This commitment to excellence is evident in our new flagship experience centre in West Mumbai, where we blend the best elements of design and technology to create truly exceptional experiences.”
Bonito Designs is revolutionizing the industry by making luxury design accessible to everyone through an innovative blend of technology and celebrity partnerships.
