Big Hello, a specialist fashion brand for plus-size people, has opened four new retail experiential stores in Hyderabad. Located in Kukatpally, Upperpally, Miyapur and Punjagutta, these stores offer stylish, high-quality clothing and accessories for plus-size men and women in the twin cities of Hyderabad and Secunderabad.
The new Hyderabad store has been designed as an ‘experiential store’ with vibrant interiors, dancing mannequins and superior customer service, reflecting the lively and inclusive ethos of the brand. Big Hello is the first brand in India to enhance the shopping experience at its retail stores by offering exclusive lounges where customers can sit comfortably and shop.
With this launch, Big Hello now operates 11 brick-and-mortar stores across Bengaluru, Chennai, Vijayawada and Hyderabad. The brand also has an e-commerce presence and plans to open eight more stores in Hyderabad by the end of this financial year.Big Hello is owned by Absolute Brands and Retail Private Limited (ABRPL), a growing fashion retail company founded by Vishnu Prasad.
“Hyderabadians love to express their individuality through really stylish, well-fitting clothes, but for many plus-size people, finding such clothing has always been an uphill battle. The launch of Big Hello in Hyderabad solves this problem, giving locals easy access to world-class fashion and fit without compromise.” Vishnu Prasad, founder and CEO, Absolute Brands and Retail Ltd (ABRPL) said.
Big Hello offers a wide range of western and Indian ethnic wear for men and women, including shirts, t-shirts, trousers, jeans, chinos, shorts, blazers, kurtas, ethnic wear and bandhgalas. The brand also offers accessories such as belts, tummy supports, scarves, ties, pocket squares and suspenders that are made to fit the unique curves of plus-size bodies.
Prasad added that Big Hello will continue to expand its operations in Telangana and other southern states.We are establishing Big Hello to be a staple in plus size fashion across India. The brand offers stylish, high-quality clothing that is expertly crafted to fit the unique curves and contours of the plus size body.”
Big Hello stores in Hyderabad are located at Vasavi Sri Sri Signature in Kukatpally, Mantra Mall in Upperpally, GSM Mall in Miyapur and Uma Plaza, Nagarjuna Circle in Punjagutta.
The plus size fashion apparel market in India is valued at Rs 88,000 crore, accounting for 12% share of the total fashion market. Of this, the organized market accounts for around Rs 29,000 crore. The market is expected to grow at a CAGR of 25% over the next five years.
