Flipkart, India’s leading e-commerce retail market, announced 1.6x growth in its grocery division over the previous year. This milestone marks Flipkart’s dedication to providing a comprehensive online shopping experience to consumers across India, offering a wide range of everyday items at competitive prices.
Flipkart Grocery focuses on providing fresh produce at affordable prices. To ensure consumer trust, products are labelled with production and best before dates, ensuring transparency and freshness. The platform has expanded its reach across metros and tier 2 and above towns like Bangalore, Chennai, Kolkata, Mumbai and New Delhi, with a growing consumer base in cities like Aurangabad, Bankura, Bokaro, Chhatarpur, Guwahati, Jamshedpur, Krishnanagar and Visakhapatnam.
Flipkart Grocery stands out as the only e-commerce company to offer next day delivery in over 200 cities, including big cities and smaller towns like Anantapur, Berhampur, Gorakhpur, Moradabad, Nagaon, Saharsa, Shimoga and Vellore. Prices for products start from Rs 5, appealing to affordability-conscious consumers and cementing Flipkart Grocery’s position as a value-for-money destination.
The best-performing categories include household essentials like oil, ghee and atta, as well as FMCG products like tea, coffee, detergents and personal care items. There was also significant growth in the premium category, with liquid detergent growing 1.8 times, and dried fruits and energy drinks both growing 1.5 times.
To meet the growing demand, Flipkart has strengthened its grocery supply chain infrastructure by setting up 11 grocery fulfilment centres across key locations including Ahmedabad, Bhubaneswar, Chennai, Hubli, Hyderabad, Kolkata, Ludhiana, Malda, Patna, Sonipat in Delhi and Visakhapatnam. These centres are spread over 1,214,000 sq ft, have a capacity of approximately 2.09 million units and process 160,000 grocery orders daily.
To meet the growing demand for online grocery, Flipkart has optimized its operations with home-grown technology. Features such as voice-enabled shopping, interest-free credit, and open-box delivery have become crucial in enhancing the customer shopping experience. Leverage data insights to offer competitive pricing, find nearby customer hubs, and enable real-time delivery monitoring.
As part of its sustainability efforts, over 50% of Flipkart’s grocery deliveries are now made using electric vehicles (EVs), registering a 140% increase over the previous year. Flipkart is taking the lead in states like New Delhi, West Bengal, Maharashtra, Karnataka, Telangana and Tamil Nadu as it focuses on a greener future. Other initiatives include delivering groceries in reusable tote bags and using eco-friendly packaging to reduce waste and minimize environmental impact.
Hari Kumar G, Vice President and Head of Grocery, Flipkart said:“Flipkart’s growth in the grocery category reflects our unwavering commitment to building innovation and customer centricity in the emerging sector, delivering relevant value to consumers for their everyday grocery needs. As we expand our reach and strengthen our service offerings, we remain committed to providing unmatched convenience to millions of customers across India.”
At Flipkart, we are committed to setting new benchmarks in the digital grocery industry and ensuring that Flipkart continues to be the preferred choice for our customers, and to making e-grocery accessible to all our customers across the country. With our dynamic team and customer-first approach, we are poised to revolutionize the way online grocery shopping is done in India.”
