Sunil and Vikas Chawla ventured into the world of digital marketing 10 years ago when they co-founded Social Beat in Chennai. Today, Social Beat is one of India’s leading digital marketing companies, and the Chawla brothers are having a huge impact on how companies approach online marketing in India. In this article, we delve into their career journeys, business ventures, educational backgrounds, early life, and insights into his Social Beat leadership.
early life
Sunil and Vikas Chawla are brothers born and raised in Chennai, India.
Sunil was admitted to Indian Institute of Management (IIM) Ahmedabad, one of India’s leading universities.
Meanwhile, Mr. Vikas completed his management education from the London School of Economics (LSE) and obtained a Master’s degree in Management, Organizations and Governance.
the beginning of a career
After completing his education, Sunil joined Bain Consulting and developed his skills in solving business challenges, collaborating in Mumbai, India, Bangkok, Thailand, and Boston, USA. However, Sunil soon developed an interest in entrepreneurship and started exploring the startup ecosystem. His early ventures included his online social shopping platform, Koolkart, where he gained significant experience that would form the basis of his future endeavors. Mr. Vikas, on the other hand, was first with the Taj He Group in Chennai and then with the Murugappa Group, where he became the Digital Head of TI Cycles.
Founding of Social Beat
In 2012, Sunil and Vikas Chawla co-founded Socialbeat.Their vision of digital marketing
Under their leadership, Social Beat has expanded its services to include digital media management, including brand and performance marketing, SEO and content marketing, social media management, video production, technology services, marketing automation, data analytics, and more. The agency is known for its innovative campaigns and data-driven approach, and has helped many brands achieve their marketing goals.
Business growth and profits
Social Beat’s growth trajectory has been impressive. The agency has established offices in major cities of India such as Chennai, Mumbai, Bangalore and Delhi, enabling it to effectively serve clients across the country. The company has also built a strong team of over 3,000 professionals who bring a wealth of expertise and creativity.
The company has commercialized services for influencer marketing, D2C and marketplace promotion, and digital linguistic content and promotion. The company’s technology team has also developed a platform to monitor and manage digital campaigns live on a dashboard to increase effectiveness and transparency.
Social Beat has consistently seen year-over-year sales growth.Although specific numbers have not been made public, the industry
Vision and future plans
The Chawla brothers are also passionate about developing the next generation of entrepreneurs and marketers. They frequently accept speaking engagements and mentorship programs to share their insights and experiences to inspire others.
